As a common pet portrait artist, I've spent very a couple of hours at several dog shows, Saturday Markets and other art festivals and fairs meeting the public interested in commissioning a painting. At times I even get to meet and greet their fabulous pets!
The 12 guidelines I would recommend for a effective show are the following:
1. Give oneself lots of time to set up. Unless you are a seasoned veteran, this constantly requires longer than anticipated. Let for unexpected targeted traffic delays or a crowded show exactly where you may well have to wait to set up till other vendors are out of the way.
2. Acquire a canopy that will withstand the wind and rain that you may well encounter if it is an outside show. Caravan tends to make a canopy that is uncomplicated to place up and has a number of outstanding functions. Canopies are also effectively worth the expense for indoor shows, mainly because the white sidewalls reflect light to the interior of your booth and assist with a feeling of privacy throughout the show. The sidewalls are uncomplicated to place up throughout the evening hours when that day's show comes to an finish. I also have a carpet remnant that I bring that is a lifesaver for standing on cement floors all day. It also provides my booth a homey, friendly feeling.
3. When questioning what to place in your booth, recall that you will have to match all the things into your automobile or van and set up/take down what ever you bring. A very good thought is to set up a couple of days just before in your den or backyard. This provides you an thought of what will perform and what is just also cumbersome to bring. There have been occasions I've wanted to bring that particular a thing, then believed greater of it. 1 of my favourite factors to bring is a modest mirror to location beside me even though I am painting, or location close to my note cards. It adds sparkle to my atmosphere.
4. Fill your booth with lots of samples in several sizes. Be prepared to answer inquiries as to which size is suitable for your customers. Stock your booth with smaller sized products such as note cards containing your art with your facts printed on the back of every single card, modest prints, or other cheap products. These are targeted traffic stoppers. A possible client may well stroll previous your booth if they only see huge products, but they may well cease and chat if they locate just the correct note card for a relative or pal. The particular person who purchases a $three note card one particular year may well commission a painting in the future.
Bring present certificates also to let folks know that you are content to present a present certificate to someone's pal or relative. This may well look like an apparent addition to the booth, but I've had folks in surprise exclaim, “Oh, you give present certificates, also?” Show your products in a festive manner. For your present certificates, you may well want to decorate an open box with a painting set half inside of it with a major, shiny bow.
If you never have painted samples of each size portrait you present, you may well want to bring empty canvases. The rule of thumb is: the additional you can show your customers, the greater. I bring 5 notebooks complete of photos of scans of previous paintings with an index in the front. That way when a person asks me, “Have you ever painted a Doxie?” I can show them a sample.
5. Be certain to bring a sign-up sheet. A lot of occasions your business enterprise card may well be lost in the shuffle, but if a potential client has offered you their get in touch with facts, it lets you know they have additional than a casual interest in your perform, and you can ask if it is all correct if you get in touch with them later on to stick to-up if they have lost your facts. 1 such occasion occurred for me when I named a lady who wanted to have a portrait of her Schappendoes. She was so glad I gave her a contact a month immediately after the show as she had lost my facts.
A blank notepad is also a lifesaver. You may well want to jot down a person's name and telephone quantity to let them know of a breeder pal of yours at a later date, or to send a present certificate or custom note card.
6. Invest in a fantastic booth sign. A extremely huge eye-catching sign is worth its weight in gold. Your sign really should preferably match your business enterprise card and be one particular of your trademarks at a show. You may well be a vendor at the similar show for a number of years operating and your sign is what will initially catch people's eye.
7. Be painting at the show. This not only provides you a thing to do, it is an ice-breaker, also. People today are substantially additional probably to cease and chat about your paintings if they see you at perform. The shows I attend often start off at 7:30 a.m. and run till five:00 or six:00 p.m. This tends to make for a extremely extended day. But if I am operating on a painting, the hours look to fly by, and I get a thing accomplished to preserve up with my orders.
8. Put on some type of a badge or sign on your particular person. That way anytime you leave your booth, you are a walking advertisement for your artwork. This also lets absolutely everyone know who enters your booth, that you are the artist to speak to. This may well look like a modest item, but when your booth is packed with folks, this can clear up any confusion.
9. Maintain your spirits up throughout the slow occasions. I like to bring my personal meals, hot drink or what ever else will make me the most comfy. There may well be occasions when no one particular passes by the booth, and it is significant to preserve your spirits up. You under no circumstances know when a person will pop in and say “There you are! I study about you in the newspaper vendor list and I am so glad you are right here!”
10. Get lots of rest the evening just before and drink lots of water throughout the show. It really is uncomplicated to get caught up in the excitement of going to with so several possible customers and you may well neglect that you are expending an massive quantity of power and will want to replenish oneself.
11. On the final day of the show, you will be anticipated to not only greet the public all day, but also to dismantle and load your booth into you car, as effectively as drive the distance residence. So be certain to take additional snacks for the final day. You may well also want to bring a alter of garments if you really feel you will be additional comfy taking down your booth in your perform garments. Maintaining all the things organized as you pack up is a time saver for setup for the subsequent show.
12. The other vendors can be a wealth of facts. Some are seasoned veterans and most are content to share their information with you as to which shows are most suitable, exactly where they bought their card rack you have been admiring, and other odd tidbits that can make the expertise additional enjoyable for you.
I will under no circumstances neglect one particular artist whose booth was subsequent to mine who told me to get to the show extremely early the subsequent day or there would not be any parking to be had. I believed she was kidding about the early hour, but just to be certain I got to the show the subsequent day really early. I was stunned to see the parking lot currently half complete!
To sum up, recall to start off with what ever you have and develop from there. At my initial main show I only had 4 tables, two or 3 paintings and one particular book of samples and a homemade sign with no canopy. Every year I've added additional and refined what I have. As my self-confidence has grown, so has my booth and my clientele!
At the close of the show, recall to thank the vendor chairperson for a fabulous show! Usually preserve a good attitude about the outcome of the show. The client with seeming interest who signed up for a huge painting to hang more than their fireplace may well alter their thoughts immediately after the show, or be unreachable by telephone or e-mail. On the other hand, the particular person who grabbed your card on the run who under no circumstances spoke with you may well contact a couple of months later and commission a number of paintings as gifts, as effectively as a portrait of their personal dog. They may well be so thrilled with their portrait that they take it to their workplace to show their co-workers which may well lead to other commissions. So constantly preserve a vibrant and good attitude and it will come back to you in repeat sales, additional show invitations, and a content, fulfilling profession undertaking what you like!